Top Product Categories for Your Online Selling Business

The internet and eCommerce technology has put the world market into your palms. You can order anything from any corner of the world and get it delivered at your doorstep. This has also boosted the economy of online selling business, affiliate marketing, and drop-shipping business.

In India, there are numerous eCommerce giants like Amazon, Flipkart, Myntra, etc. But there are millions of online shops and they are thriving as well.

Moreover, the online shopping trend is rapidly moving upward with the help of smartphones and technological developments. Thus there are tons of opportunities for everybody looking to start an online selling business.

Here I have prepared a list of top-selling categories to help you decide on which product line to choose from for your online store.

Apparel category - online selling business

1. Apparels

This has been one of the most popular product categories among online buyers for years. As per the report of ReportLinker, the global fashion market in eCommerce will be $485.62 billion in 2020. This is a little less than that of 2019, but still, it’s a big chunk of the total market share and you can take your part of the profit.

Mobile Phones and Accessories - Online selling business

2. Mobile phones and Accessories

Even amidst the global corona pandemic, the market of mobile and accessories will be $221.4 billion in 2020. That’s a huge share as per the report from GlobeNewswire and will expand to $251 billion by 2027. Thus this product segment has as great potential and you can benefit from it by starting an online store or selling on eCommerce platforms like Amazon, Flipkart, eBay, etc.

Computers and Accessories - Online selling business

3. Computers and Accessories

According to research and markets, the computer accessories market is expected to grow at a 6% CAGR during 2020-2024. In terms of the value, there will be a $2.86 billion growth in the market. And this can’t be ignored if you are already in the online selling business and planning to expand the product line.

Consumer electronics - Online selling business

4. Consumer Electronics

Opposite to the decline in the fashion eCommerce market, the online business of consumer electronics will grow in 2020. Despite of the negative effects of the Coronavirus pandemic, the sales in this product category will expectedly grow to $373.6 billion in 2020. It was $282.6 billion in 2019, showing a huge business potential. (Source: PRNewswire)

Online sellers who have their own store or selling through eCommerce platforms like Amazon and Flipkart can reap the benefit of this trend.

Beauty and wellness - Online selling business

5. Beauty and wellness

A never-ending wish for humans is to look beautiful, especially for women. So this field will never see a drastic fall except for some ups and downs due to natural or human-made disasters. If we look at the market share, beauty, and wellness, it is expected to grow at a rate of 18.40% annually during the next 4 years in India. Source: India Beauty & Wellness Market

That means it will be INR 2,463.49 Bn and have abundant opportunities of taking your share by doing online selling beauty and wellness products online.

Additional read: How to Sell More on E-commerce Marketplaces like Amazon and Flipkart

Fashion and lifestyle accessories - Online selling business

6. Fashion and lifestyle accessories

With 1.5 trillion US dollars expected size in 2020, the business of fashion and lifestyle accessories has an unshakable place in the list of top-selling product categories. (Source:

Notably, this is among the top categories having a large share on online marketplaces like Amazon. Though pandemic has affected the market, the situation would probably be stable by the early months of 2021.

Baby care - Online selling business

7. Baby care

The baby care product segment is seeing an upward trend since the concern about baby’s health and wellness among the parents has been increasing due to many factors including pollution and the need of nutrition. As per Mordor Intelligence, the market for this category will be growing a rate of 5.2% annually during the period of 2019 to 2024.

Jewellery - Online selling business

8. Jewellery

Undoubtedly, jewelry has a special place when it comes to personal appearance, especially for women. And that’s the reason it has a huge market since ancient times.

Online selling of jewelry has increased in recent years. Also, the market share of this segment is expected to be USD480.5 Bn by 2025 as per Statista. Necklaces, bracelets, and earrings are among the most popular items that people often buy online.

So, Amazon and other online marketplaces can be the best place to sell your jewelry products apart from your own online or physical store.

So, ready to start an online selling business?

If yes, but having some queries and doubts, reading “How to Start a Profitable Ecommerce Business for Beginners” will be of great help.

Also, apart from the above product categories, you can go for kitchenware, home care and home decor, toys and games, and many others.

Hope you will find this article helpful.

Best of luck!



  1. My partner and I absolutely love your blog and find the majority of your post’s to be just what I’m looking for. Would you offer guest writers to write content in your case? I wouldn’t mind writing a post or elaborating on a number of the subjects you write related to here. Again, awesome website!

    1. Hi Nickolas,

      Yes, guest posts are welcome. Please submit the contact us form and mentione your contact details there. We can discuss then.

  2. An outstanding share! I have just forwarded this onto a co-worker who was conducting a little research on this. And he actually ordered me lunch because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending the time to discuss this topic here on your site.

  3. I have been exploring for a bit for any high-quality articles or blog posts in this kind of space . Exploring in Yahoo I finally stumbled upon this site. Reading this info So i am glad to convey that I’ve a very just right uncanny feeling I discovered just what I needed. I so much definitely will make certain to do not forget this site and provides it a glance on a relentless basis.

  4. No matter if some one searches for his required thing, so he/she wishes to be available that in detail, thus that thing is maintained over here.

  5. Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is great, as well as the content!

  6. Hello! This is kind of off topic but I need some help from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start. Do you have any points or suggestions? Thank you

Leave a Reply

Your email address will not be published. Required fields are marked *